Social media seo strategy is a really important in a making of SEO strategy.
Let’s start the post on 4 pillars of social media seo and after reading this post you will definitely know after this post you will definitely know that social media seo is playing important role in the search engine seo strategy.
Are you really interested to rank higher in search engines? Are you using social media? – obviously Yes. So what are you waiting for. Key of success in your hand, yes SOCIAL MEDIA is a important key to rank higher on google and other search engines. We know that now you think how social media helps in seo. Social media seo marketing and SEO are two tightly interwoven strategies.
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Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings. So In this article you’ll discover important ways to use social media to improve your search rankings.
1)- Link Building With Your Social Channels
Share your post on your’s social channel platform because of social media seo. google used to put a high value on link building in their search rankings, quality links are heart of seo. Links on social media are often considered higher-quality links because social sites have a high web authority from the get-go. Even if your Facebook page is new, it’s likely to rank highly (and maybe even surpass your website) thanks to Facebook’s overall high authority. The main benefit is that social promotion makes you brand. Social signals are a factor in Google’s algorithm and can cause your results to appear higher in searches at times. Having great social sites encourages people to interact with your brand and have it on their minds, thus (hopefully) encouraging more conversions and links. Popular social networks also give you a good link to your main site from your profile, which carries the very real benefit of any great link. If it’s a followed link, it will help you rank higher, which is a good direct SEO value.
2)- Grow Your Followers
Social signals are a very real factor when it comes to social media SEO strategy. Search engines look at social signals to find out how often you’re posting to your social media accounts, how many people interact with you and if there are social-sharing elements available to visitors to your site.
The total number of followers and connections your social media profiles contain does have a significant influence on your rankings. A company with 100 Twitter followers won’t receive nearly the ranking bonus of a mega-corporation with a million Facebook likes and a million Twitter followers. There’s no point in trying to outsmart the algorithms with fake likes on Facebook. Low-quality followers are not good for you. Not only will Facebook penalize you for fake likes, search engines like Google will punish you with lower rankings, too.
3)- Influencing Social Sharing
Social sharing contributes to a brand’s authority much in the same way that external links do. To search engines like Google, any indication of a verifiable external source validating your brand or your content is grounds for a small improvement in domain authority. So, if you can get five people to share your Facebook post, that’s great, but if you can get 1,000 people to share it, that’s even better.
4)- Create Locally Optimized Post
Social media also provides a perfect opportunity to engage yourself in the local community, sending local-specific authority signals to major search engines and Make sure your business has a local listing on Google+ and that you include your address and other pertinent information.
This allows customers to review your company directly on Google. Also, Google recommends businesses with the highest reviews first. There are a few ways to interacting with your followers but the easiest one is making updates whenever your company gets involved in a event and interacting with other local brands and establishments on social media.
- It’s a relatively straightforward- any time your company attends any trade-show, or another event, take pictures and make a post, inviting other local residents to comment. This will help to interact with your follower and makes you online trust-able brand.
These are the pillars of social media seo strategy, now you have the reason to love social platform because it’s an easy way to earn ranking by social media seo