Pinterest to Promote your Blog
“Social media” we all are familiar with this word and we are use FB, Twitter, Instagram, and Pinterest for fun, followers, likes etc. Are you know it will help you to drive traffic to your blog and promote your blog also. Youngsters also have a “Social Media Phobia” also. According to an online research “without social media 66.41% teenagers can’t live”, means die?. I don’t think so but it’s true, OK. Let’s come to the point, social media is best modern content marketing platform and Pinterest is one of them and
Let’s come to the point, social media is best modern content marketing platform and Pinterest is one of them and best way for drive traffic to your blog. When you pin on Pinterest, It doesn’t mean that your pin is ready to promote your blog and without optimized promotion it does not help you to drive traffic to your blog. Now the challenge is for you that, learn how to use the Pinterest platform correctly to promote your blog and make the SEO value out of your efforts.
Setting Up Pinterest Account
First, you need to set your Pinterest account according to your niche, because it helps you to drive traffic to your blog and shouldn’t worry about making it look branded or professional, After a lot of followers every business account look like a brand. To take advantage of Pinterest’s business features and promote your blog as a business, make sure you join as a business or convert your existing account. For business account creation you have to verify your website then you track users pin for you. Once you verified your website, users will see your Logo or Site URL with clickable “Visit” button.
Are you using Pinterest first time? you should know about board creation and how they work. In Pinterest, you can use a different board to categorize pins, it will easier for your audience to find the pins that align with their interests. When you plan only promote your blog on Pinterest then you can pin any image you want to drive traffic to your blog from Pinterest then you have to pin according to your reader’s interest.if your blog is related to fashion and you pin yoga images then it’s a way to promote your blog only, but when any yoga lover open your blog
Ex: – If your blog is related to fashion and you pin only yoga images on Pinterest so it’s a way to promote your blog only, but when any yoga lover open your blog through your pin and he close tab, because he don’t find anything related to yoga and it will increase you bounce rate also, on another side if you post on blog or pin an infographic “Increase face beauty with yoga” then it will drive traffic to your blog without bounce rate increment.
To get started, click on Create Board at the bottom of your Pinterest profile and use your targeted keyword in your board title and description to help your target audience and specify a category for your board to further improve discoverability.
You can use following steps to promote your blog and drive traffic to your blog through your pins.
1)-Choose Your Best Blog Post
Don’t pin every post on Pinterest. You’ll get expect results if you pin only selected post, I know every post of your blog is selected and important for readers, but for promote your blog you have to select your best post only and for better selection you can search your topic and see who use the same. Pinterest has a search feature where you can find one or more keywords
For a single search, Pinterest shows you:
- Pins that contain the search term in the description
- Boards that contain the search terms in the title or description
- People who have the search terms in their profile
Review the pin’s list and plan to fit your blog post into this list. Make a note of the words used in the pin descriptions. After spending a little time on Pinterest you’re ready to start using it to promote your blog easily and drive traffic to your blog.
2)- Use Attractive Images or Infographics
Drive traffic to your blog is not an easy task, after the keyword search you will find your competitor which use the same keyword for pins and more competitor means high competition on the keyword. Choosing the image for your pin is the most important decision. Infographics are the best way to attract users and promote your blog. An eye-catching image encourages people to share your post and always use related to content images.
- Don’t reuse blog post image. Reusing blog images is not a professional way to promote your blog, if you really want to use Pinterest for drive traffic to your blog easily, I suggest you create New Image.
Repeat a blog post featured image doesn’t explain the article correctly to provide enough information. If someone repins it and changes the description, the image’s meaning is lost. So create a new image which provides enough information and repins doesn’t effect on it.
3)- Right Way to Write Pin Description
How to promote your blog in pin’s description? Here is the way, when you ask any Social media SEO professional about Pin’s description he definitely says that don’t stuff keyword, Right! but the secret is, you can stuff your keyword in correct way. The Pinterest description only helps to drive traffic to your blog, but it doesn’t affect your SEO or google search directly so stuff in the correct form, Pin description appears under the pin and it provides information about your blog post so write – To The Point. Are you think how i write to the point?. To the point means Writing your pin description is like writing your blog post summary with perfectly stuffed keywords.
Note:- Stuff means here is not limit to use keywords but write proper and enough description. Keyword is only for search, and description is for users, so mix it in a correct way. Like Banna-Milk Shake. 🙂
Second secret is, leave a little bit of suspense or mystery, so people want to read more. Use all 500 character limit in your pin description and add your web address to drive traffic to your blog.
4)- Add PinIt Button to Your Blog
Pinterest’s, PinIt button help your blog visitors to easily pin your blog post. This way, your visitors will help you to promote your blog and more pins means more visitor and Pinterest is help you to drive traffic to your blog.
For WordPress users here are two best free Pinterest plugins
5)- HashTag Uses
The Pinterest business guide shows that, how to use the Pinterest platform for your business, it mentioned among others:Don’t just drop in keywords or hashtags. The description is an important part of captivating Pinners. Set a scene that incorporates the right search words, and you’ll help Pinners imagine themselves with your Pin.Click To Tweet
Don’t think #HashTag is useless and don’t avoid it but don’t stuff your keyword in HashTag. A lot of #tag definitely promote you blog while searching but it does not drive traffic to your blog always.
Incorrect form:- #SEO #SearchEngineOptimization #DigitalMarketing #InternetMarketing
Correct form:- #Seo #ReachUsers #Traffic #TimesofSEO
6)- Use Vertical Images
No guideline on Pinterest for image alignment, but vertical images will helpful into drive traffic to your blog and obviously help to promote your blog also. Vertical pins are mobile friendly and ideal size of a vertical pin should be close to 736px by 2000px,
What is your experience, is Pinterest is really helpful for promote your blog according to you? So use Pinterest in a right way to drive traffic to your blog – Share your insights and experiences in the box below.